Entry 8: Soma Advertisement Based on Brave New World by Aldous Huxley
I made this video with my sister, Aliezah Hulett, because we both felt as if Soma was a very important part of Brave New World and this would be a good way to highlight that while getting creative. It is a parody of modern drug commercials to show how this drug might be marketed today and to add a hint of humor.
The importance of Soma in Brave New World is shown in the constant repetition of the phrase “A gramme is better than a damn.” (Page 62, Chapter 5) which was one of the many sayings ingrained into the people of this society through sleep conditioning. The idea of always making one’s unpleasant emotions disappear is a key point in how this society functions and just how important it is to the controllers and members of this civilization that happiness be maintained at all times. Soma also has to do with the ideas of conformity, complete control, escaping reality, and choosing a synthetic paradise over a less blissful reality.
This is so creative. Excellent work
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